How can you tell if the planners photos are of real weddings, or just set-up style shoots? And why does this matter?
It’s common in the wedding industry to set up style shoots (not a real wedding or event but a commercial photography shoot with wedding details or models) to give planners a set of images for advertising their services and a portfolio of images. This is great. It lets you see some of their vision and style if you as clients aren’t directing them. It helps a range of vendors get images for their social media and websites.
However, the reality is, they’re not a real wedding. And functioning and performing under the pressures of a real wedding day is a talent. It’s important to know that your chosen planner in Japan has shown you a portfolio of real weddings and not just their commercial shoots. You will always want to see images from a real wedding day before making a planning decision.
(Here at 37 Frames, we just want to add, that everything on our websites and social media are from real weddings. In Japan and abroad. We don’t advertise style shoots, but are very proud of our portfolio of diverse real weddings. Please note that style shoots are common and very accepted. You’ll just want to see some real weddings from planners on top of any style shoots they might be advertising).